Posts Tagged ‘ australia ’
A world of misguided tourism campaigns
2 responses - Posted 06.03.10
2 responses - Posted 06.03.10
, Blamed for “casting Australia as a nation of tone-deaf people and drawing on dowdy 50-year-old stereotypes”, the latest Tourism Australia campaign hasn’t gone down well on home shores since launching earlier this week. You can watch ‘There’s Nothing like Australia’ here, but be warned: jabbing yourself in the ears with hot barbecue tongs would [...]
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Going local on the Great Barrier Reef
1 response - Posted 02.20.09
1 response - Posted 02.20.09
Does Tourism Queensland’s marketing body really need any help? They seem to have got the publicity thing down rather well. Their “best job in the world” campaign has been a monstrously huge hit. I’ve lost count of how many times I’ve seen it in the travel press or on a blog. Do a Google search [...]
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